Businesses and Social Media Use

In today's world, with the massive use of the internet all over the world, businesses are using every form of social media possible, to push their business. The company that I will be using in this exercise is Tommy Hilfiger. Tommy Hilfiger is a well known clothing company, so it comes as no surprise that they use about every form of social media possible, even Youtube. Tommy Hilfiger can be found on Facebook, Twitter, Instagram, Youtube and they even have some sort of email chain.

Like many other businesses, Tommy Hilfiger uses their social media accounts to promote their clothing, along with even giving out certain promotional deals. The Facebook and Twitter accounts are very similar in their layout and the purpose they serve for promoting the business. Once you "like" the Hilfiger page on Facebook and follow the Hilfiger page on Twitter, statuses and posts will start to show up on your feed. Most of these posts on both Twitter and Facebook are pictures of models wearing Hilfiger's new clothing items, along with links to the main Tommy Hilfiger online store.

Twitter

On the Tommy Hilfiger Instagram page, the business takes a similar approach to that of the Facebook and Twitter page. The only difference is the Instagram page just posts pictures of models wearing Hilfiger clothing, whereas the Twitter and Facebook page do more promoting with links to the online store with most all pictures and some interactions. Maybe the most surprising of the social media forms that Tommy Hilfiger uses, is Youtube. The Youtube channel, which isn't nearly as active as the other social medias, posts mainly commercial type videos on their site. These ads are usually anywhere from 30 seconds to a minute long, advertising a new collection of clothing. But the Youtube channel does have a few other types of videos such as behind the scenes videos. And just like Facebook, Twitter and Instagram, subscribing to the Youtube channel will put Tommy Hilfiger videos on your feed.

The last tool that Tommy Hilfiger uses to promote their business is emails. To be able to purchase an item on the Hilfiger online store, you have to include an email address, which in return, will result in one or two emails a day about new clothing and promotional deals. Unlike any of the other forms of social media, the email chain is the biggest way that Tommy Hilfiger informs its customers of sales and promotional deals. Most of these sales and promotions can only be found through the email chain.

Email

Social media has just allowed businesses to expand even further and constantly be in our life. Following any type of business on any of these social medias, will result in their business constantly popping up in your life throughout the day, enticing you to buy their product. 

https://www.facebook.com/tommyhilfiger

https://twitter.com/TommyHilfiger

http://instagram.com/tommyhilfiger

https://www.youtube.com/user/tommyhilfiger/videos